How Brand USA Promotes
California
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to California boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
California destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Canada
- France
- Germany
- India
- Mexico
- Netherlands
- New Zealand
- Spain
- Switzerland
- United Kingdom
Through Media and Digital Engagement
Brand USA featured California experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 153 Organizations in California
- AC/ Moxy DTLA
- AgenTours, Inc.
- Alcatraz Cruises
- America 4 You
- America Asia Travel Center
- America International Travel Services Inc.
- American Ring Travel
- Anaheim Desert Palms Hotel & Suites
- Arroyo Grande/Grover Beach Chamber
- Best Western Stovalls Inn
- Beverly Center
- Beverly Hills CVB
- Big Bear Visitors Bureau
- Blue & Gold Fleet LLP
- Buellton Chamber
- California Agr Export Council/ Agricultural Trade Office
- California Academy of Sciences
- Cannery Row Company
- Central Coast Tourism Council
- CG Hospitality
- Chinatour.com
- Citadel Outlets
- Clementine Hotel Suites Marriott-Anaheim
- Costa Mesa CVB
- Destination America
- Destination Irvine
- Discover Inland Empire
- Discover LA
- Discover San Benito County
- Discover Santa Clara
- EagleRider Rentals & Tours
- EXP Journeys
- Explore Inyo County
- Explore Lompoc
- Five Star Tours
- Fox Rent A Car
- GAP Outlets
- Go Tahoe North
- Go West Tours
- Grand Hotel Sunnyvale/Cupertino
- Great Wolf Lodge Garden Grove – Anaheim
- Handlery Hotels, Inc.
- High Sierra Visitors Council
- Hornblower Cruises & Events
- Hotel Del Coronado
- Hotel Zephyr
- Howard Johnson Anaheim Hotel and Water Playground
- Irvine Company Retail Properties
- Japan Afro-American Friendship Association (JAFA)
- JBSHotels.com
- Karmel Shuttle/Extreme Tours
- Le Bridge LLC (New York Tour1/LA Tour1)
- Liftopia
- Live Nation
- Love Catalina Island TA
- MacGillivray Freeman Films
- Mammoth Mountain Ski Area
- Marina Del Rey
- Merlin Entertainments
- Mineta San Jose Airport
- Mono County
- Monterey Bay Aquarium
- Napa Valley CVB
- NBC Universal Hollywood
- Oakland CVB
- Ontario CVB
- Orange County VA
- Oxnard CVB
- Palm Springs Bureau of Tourism
- Pasadena CVB
- PIER 39
- Pismo Beach CVB
- Red and White Fleet
- Red Carpet Travels
- Redondo Beach CoC & VB
- Revamerica Tours
- Roaring Camp Railroads
- San Bernardino County
- San Diego International Airport
- San Diego Padres & Petco Park
- San Diego Tourism Authority
- San Diego Zoo Safari Park
- San Francisco Travel Association
- San Jose CVB
- San Juan Bautista
- San Mateo County/Silicon Valley CVB
- San Pedro Historic Downtown Waterfront
- Santa Barbara Hotel Collection
- Santa Monica Travel & Tourism
- Sea World San Diego
- See Monterey
- Shasta Cascade
- Sheraton Park Hotel at the Anaheim Resort
- Shore Break Resort
- Silicon-Valley.fr
- Simi Valley Chamber
- Six Flags Magic Mountain
- Sonoma County Tourism
- South Coast Plaza
- Temecula Valley CVB
- Terres Indiennes – Indian Land Inc.
- The Landmark Hotels Group
- The Meritage Collection
- The West Anaheim Resort
- TPI Global
- Travel Brands
- Travel Paso
- Travel Santa Ana
- Tuolumne County VB
- U.S. China Travel Service
- Universal Studios Hollywood
- USS Midway
- Vacaville CVB
- Ventura County Coast
- Ventura CVB
- Visa
- Visit Anaheim
- Visit Bakersfield
- Visit Buena Park
- Visit Burbank
- Visit California
- Visit Camarillo
- Visit Cambria
- Visit Carlsbad
- Visit Carmel
- Visit Conejo Valley
- Visit Dana Point
- Visit Folsom
- Visit Fresno County
- Visit Gilroy
- Visit Greater Palm Springs
- Visit Huntington Beach
- Visit Laguna Beach
- Visit Lodi
- Visit Mammoth
- Visit Marin
- Visit Mendocino
- Visit Morro Bay
- Visit Napa Valley
- Visit Newport Beach
- Visit Rancho Cordova
- Visit Redding
- Visit Redwoods
- Visit Sacramento
- Visit Santa Barbara
- Visit Santa Clarita
- Visit Santa Cruz County
- Visit SLO CAL
- Visit Stockton
- Visit the Santa Maria Valley
- Visit the Santa Ynez Valley
- Visit Tri Valley
- Visit Visalia
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, California destinations participated in Brand USA sales missions and trade shows in key global markets.
- Australia & New Zealand B2B Day
- Brand USA Travel Week (UK and Europe)
- Canada Connect (East and West)
- Chile and Argentina Sales Mission
- Discover America Nordic Roadshow
- IMEX Frankfurt
- India Sales & Media Mission
- Japan Korea Sales Mission
- Japan Sales Mission
- Mexico Sales Mission
- South America Sales Mission
- South Korea Sales Mission
- The Great USA Road Trip Australia
- The Great USA Road Trip Europe
- The Great USA Road Trip South Korea
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. was featured in several of these programs.
2024 Destination Immersions:
- Canada – San Diego, Los Angeles, Anaheim, Burbank, Carlsbad
- United Kingdom–Ireland – San Diego
- France – San Francisco
2025 Destination Immersions:
- South Korea – Los Angeles
- United Kingdom–Ireland -Palm Springs
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.