How Brand USA Promotes
Colorado
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Colorado boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
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“I was looking at our campaigns that we did last year through Brand USA, and we had over a hundred million impressions through these campaigns, which with a state like Colorado, means a lot.”
Through Cooperative Marketing
Colorado destinations participated in Brand USA programs.
- Australia
- Canada
- France
- Germany
- India
- Ireland
- Italy
- Japan
- Mexico
- Netherlands
- New Zealand
- Spain
- Switzerland
- United Arab Emirates
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Colorado experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 40 Organizations in Colorado
- Adventure Travel West, Inc.
- Alamosa CVB
- Alterra Mountain Company
- Aspen Chamber
- Aspen Skiing Company
- Buena Vista Chamber
- Colorado Dude & Guest Ranch Assoc.
- Colorado Historic Hot Springs Loop
- Colorado Scenic and Historic Byways
- Colorado Ski Country
- Colorado Springs
- Colorado Tourism
- Discover Hogwarts
- Durango Area Tourism Office
- Go Breck
- Grand Lake Area Chamber
- Gunnison Crested Butte TA
- Hogsmeade CVB
- Mesa Verde Country
- Millennium Hotels & Resorts
- Ouray Chamber Resort Assoc.
- Rocky Mountain Holiday Tours
- Royal Gorge Region
- Salida Chamber
- Silverton Area Chamber
- Snowmass Tourism
- Telluride Tourism Board
- The Broadmoor
- Vail Resorts Management Co.
- Vail Valley Foundation
- Visit Boulder
- Visit Denver
- Visit Diagon Alley
- Visit Estes Park
- Visit Fort Collins
- Visit Glenwood Springs
- Visit Grand Junction
- Visit Loveland
- Visit Montrose
- Visit Ouray
- Visit Pagosa Springs
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, Colorado destinations participated in Brand USA sales missions
- Australia and New Zealand B2B Day
- Brand USA Travel Week (UK and Europe)
- Canada Connect
- India Sales & Media Mission
- Japan Korea Sales Mission
- The Great USA Road Trip Australia
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, Colorado was featured in several of these programs.
2024 Destination Immersions:
- Canada – Denver, Fort Collins
- United Kingdom-Ireland – Denver, Fort Collins
- India – Denver
2025 Destination Immersions:
- Germany – Alamosa, Colorado Springs, Denver, Pagosa Springs
- Brazil – Denver, Fort Collins
- Colombia – Denver, Fort Collins
- Mexico – Denver, Fort Collins
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.