How Brand USA Promotes
Florida
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Florida boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
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“We’ve seen double-digit, year-over-year increases in many international markets, and that’s in large part due to our partnership with Brand USA and reaching audiences through that partnership. As we look forward into the future, that’s a big part of our business model, and we want to lean into that partnership as much as possible.”
Through Cooperative Marketing
Florida destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Brazil
- Canada
- France
- Germany
- India
- Spain
- United Kingdom
- Argentina
- Austria
- Chile
- Colombia
- Italy
- Japan
- Mexico
- Netherlands
- Switzerland
Through Media and Digital Engagement
Brand USA featured Florida experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 74 Organizations in Florida
- Amelia Island CVB
- Artegon Marketplace
- Aventura Mall
- Bradenton, Anna Maria Island, Longboat Key
- Brightline Trains Florida LLC
- Central Florida VCB
- Citrus County CVB
- City of Sunny Isles Beach
- Daytona Beach CVB
- Destin-Fort Walton Beach
- Destination Panama City
- Discover Crystal River
- Disney Destinations
- Earl Enterprises
- Enterprise Holdings Inc.
- Experience Kissimmee
- Florida’s Adventure Coast
- Florida’s First Coast of Golf
- Fort Myers Islands, Beaches & Neighborhoods
- Greater Miami and the Beaches
- Hollywood Community Redevelopment Assoc.
- HotelBeds USA, Inc.
- IGLTA Foundation
- Indian River County Chamber
- Kaluah Tour
- Kennedy Space Center
- Kentuck Partners C/O Miles
- Lee County Port Authority
- Marriott Vacation Club Intl.
- Martin County CVB
- Maxim Tours LLC
- Miami Seaquarium
- Miles Partnership LLLP
- Naples Visitors Center
- Naples, Marco Island, Everglades CVB
- Norwegian Cruise Lines
- Ocala/Marion County CVB
- Okaloosa Country TDC
- Okeechobee County
- Orlando Sanford Intl. Airport
- Palm Beach County Cultural Council
- Panama City Beach CVB
- Pasco County – Experience Florida’s Sports Coast
- Personal RGE Tours
- Punta Gorda/Englewood Beach CVB
- Seralago Hotel & Suites
- South Dade
- Space Coast Office of Tourism
- St Lucie County TDC
- St. Augustine, Ponte Vedra & The Beaches VCB
- The Hertz Corporation
- The Palm Beaches
- United Parks & Resorts
- Universal Destinations & Experiences
- Universal Orlando Resort
- Visit Florida
- Visit Florida Keys
- Visit Jacksonville
- Visit Lauderdale
- Visit Levy County
- Visit Natural North Florida
- Visit Orlando
- Visit Pensacola
- Visit Sarasota
- Visit St. Pete-Clearwater
- Visit Tallahassee
- Visit Tampa Bay
- Walt Disney Parks and Resorts
- Walt Disney World Swan and Dolphin
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, Florida destinations participated in Brand USA sales missions and trade shows in key global markets.
- Australia and New Zealand B2B Day
- Brand USA Travel Week (UK and Europe)
- Canada Connect (East and West)
- Chile and Argentina Sales Mission
- Discover America Nordic Roadshow
- IMEX Frankfurt
- India Sales and Media Mission
- Japan Sales Mission
- Japan and Korea Sales Mission
- Mexico Sales Mission
- South America Sales Mission
- South Korea Sales Mission
- The Great USA Road Trip Europe
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, Florida was featured in several of these programs.
2024 Destination Immersions:
- United Kingdom-Ireland – Miami, Fort Lauderdale, Orlando
- Australia-New Zealand -Miami
- Colombia-Brazil – Amelia, Saint Augustine, Fort Lauderdale, Miami
- Spain – Miami
2025 Destination Immersions:
- Italy-Switzerland – Fort Myers, Naples/Marco Island, Fort Lauderdale, St. Pete-Clearwater, Tampa Bay, Miami
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.