How Brand USA Promotes
Georgia
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Georgia boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
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“Without Brand USA, we would not be able to reach markets like India. There’s no way we’d be able to do this on our own and organize something like this. So thank you. Brand USA. Thank you very much.”
Through Cooperative Marketing
Georgia destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Canada
- France
- Germany
- Switzerland
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Georgia experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 11 Organizations in Georgia
- Atlanta CVB
- Explore Georgia
- Georgia Aquarium Inc
- Jekyll Island Authority
- Macon-Bibb County CVB
- Rhythms of the South
- The Golden Isles CVB
- The Shops Buckhead Atlanta
- Travel South USA
- Visit Augusta
- Visit Savannah
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, Georgia destinations participated in Brand USA sales missions and trade shows in key global markets.
- Brand USA Travel Week (UK and Europe)
- Canada Connect East
- Chile and Argentina Sales Mission
- IMEX Frankfurt
- India Sales & Media Mission
- Japan Korea Sales Mission
- Mexico Sales Mission
- South America Sales Mission
- South Korea Roadshow
- South Korea Sales Mission
- The Great USA Road Trip South Korea
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, Georgia was featured in several of these programs.
2024 Destination Immersions:
- Brazil – Atlanta
2025 Destination Immersions:
- South Korea – Atlanta
- UK/Europe – Savannah
- Canada – Atlanta
- France – Atlanta, Savannah
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.