How Brand USA Promotes
Hawaii
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Hawaii boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
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“International travel is so important for us. We see travel as bridging cultures together: the Hawaiian culture, the local culture, and the international destinations. Brand USA is really important because it expands our reach and our dollars. Having Brand USA represent the United States matters because we want to encourage that kind of exchange, and it helps boost the economy. That’s great for both the United States and Hawaii.”
Through Cooperative Marketing
Hawaii destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Canada
- Japan
Through Media and Digital Engagement
Brand USA featured Hawaii experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 13 Organizations in Hawaii
- Embassy Suites Waikiki Beach Walk
- Hawaii Prince Hotel Waikiki
- Hawaii Tourism Authority
- Hawaii Tourism Oceania
- Island Partners Hawai’i
- Koa Kea Hotel & Resort
- Kualoa Ranch Hawaii,Inc.
- Maui CVB
- Modern Management Services, LLC
- Outrigger Hotels Hawaii
- Hilton Hawaii
- The Kahala Hotel & Resort
- The Modern Hotel
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, Hawaii destinations participated in Brand USA sales missions and trade shows in key global markets.
- Australia and New Zealand B2B Day
- The Great USA Road Trip South Korea
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, Hawaii was featured in several of these programs.
2025 Destination Immersions:
- Germany – Hawaii
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.