How Brand USA Promotes
Idaho
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Idaho boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
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“We’ve had a longstanding partnership with Brand USA. In the past, we’ve done video and trips with them, which was fantastic. We’re now working on opti-channel programs with them and it’s been great. They’re a really great partner, not only for us, but for our smaller DMOs can actually work with them as well.”
Through Cooperative Marketing
Idaho destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Austria
- Belgium
- Canada
- France
- Germany
- Netherlands
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Idaho experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 21 Organizations in Idaho
- Boise CVB
- CityPass Inc.
- Coeur d’Alene Casino Resort
- Coeur d’Alene CVB
- Idaho Falls CVB
- Idaho High Country
- Lookout Pass
- Moscow Chamber (Idaho)
- North Central Idaho Travel Assoc.
- North Idaho Tourism Alliance
- Sandpoint Chamber
- Silverwood Theme Park
- Southern Idaho Tourism
- Southwest Idaho Travel Assoc.
- Sun Valley Resort
- Visit Idaho
- Visit Pocatello
- Visit Post Falls
- Visit Sun Valley
- Wallace Chamber
- Yellowstone Teton Territory
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, Idaho destinations participated in Brand USA sales missions and trade shows in key global markets.
- Brand USA Travel Week (UK and Europe)
- Discover America Nordic Roadshow
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.