How Brand USA Promotes

Illinois

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Brand USA Marketing & Promotional Activity

Economic Impact from Travel and Tourism

International travel to Illinois boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics

0,600

State Jobs Supported

$0B

Travel Spending

$0B

Tax Receipts

Through Cooperative Marketing

Illinois destinations participated in Brand USA programs to engage key international markets and drive bookings.

Australia
Austria
Canada
Italy
Germany
India
Japan
Mexico
New Zealand
South Korea
Switzerland
United Kingdom

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Through Media and Digital Engagement

Brand USA featured Illinois experiences through:

Social Media Features

Stories

Hosted Media Trips

Illinois Partners

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Travel Trade Engagement

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office

International Travelers Use a Travel Advisor

FY24-25

Sales Missions & Trade Shows

In FY24–FY25, Illinois destinations participated in Brand USA sales missions and trade shows in key global markets.

Australia & New Zealand B2B Day
Brand USA Travel Week (UK and Europe)
Canada Connect
Canada Connect East
Discover America Nordic Roadshow
IMEX Frankfurt
India Sales and Media Mission
Japan Korea Sales Mission
Japan Sales Mission
Mexico Sales Mission
The Great USA Road Trip Europe

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FY24-FY25

Destination Immersions

Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, Illinois was featured in several of these programs.

2024 Destination Immersions: