How Brand USA Promotes
Iowa
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Iowa boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
Iowa destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Germany
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Iowa experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 3 Organizations in Iowa
- Catch Des Moines
- Cedar Rapids Tourism
- Iowa Tourism
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, Iowa was featured in several of these programs.
2025 Destination Immersions:
- Latin America – Des Moines, Cedar Rapids
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.