Kentucky

“[In] smaller markets, we obviously have smaller budgets and limited reach, and we can leverage the Kentucky Department of Tourism and their reach along with Brand USA. That’s a partnership that creates real results.”

“The partnerships between Kentucky Department of Tourism and Brand USA are absolutely pivotal for Louisville tourism to play on the international scene. You have to go with your partners, and the Kentucky Department of Tourism and Brand USA literally make that financially possible.”

“We love international visitors so we’re going to continue to work with Brand USA to bring more and more to our community. It’s almost a miracle to be able to expose your community to all the different cultures and visitors who come, spend their money here and want to experience the culture of Kentucky and Bowling Green. I think it just means so much to everyone that lives here.”

“I think that the international visitor adds credence to what we’re doing. I think it really cements us in the fine arts space and the experience space for not just Kentucky, but for the whole United States. The combination of experiences you get here is so unique that Brand USA and Kentucky Tourism have found it a real draw for folks.

“Brand USA and Kentucky Tourism are absolutely instrumental to a small business like mine. Giving me customers is fantastic, but in addition to that, I was recently named in the Independent as a walking encyclopedia of the city. That’s a huge endorsement that I can then share on my own website and in my marketing that helps instill consumer confidence. So this relationship is incredibly valued, not just to me, but for the ripple effect that’s created through my tours as I’m exposing other retail stops that are locally owned along with the restaurants here.”

“Working with Brand USA has been imperative to our business. Brand USA just has this larger microphone that can amplify the messaging around bourbon, around Louisville, and why you want to come to Kentucky.”