Skip to main content Skip to navigation
Careers
Brand USA

How Brand USA Promotes

Louisiana

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Brand USA Marketing & Promotional Activity

Economic Impact from Travel and Tourism

International travel to Louisiana boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. Source: Tourism Economics

0,600

State Jobs Supported

$0B

Travel Spending

$0M

Tax Receipts

Voices From the Field

  • “I thank Brand USA for coming here and [shooting American Originals] today. This really means a lot to me. Last season, we got over 30 different countries here and it would not happen without what we’re shooting here.”

    Barry Toups Owner, Crawfish Haven
  • “[International customers] mean a lot to us here in New Orleans because we’re a tourist hub and our community depend on the tourists. They come in here, they enjoy our culture, and they bring with them a little bit of where they’re coming from…And our people love to serve. We love to have you experience our hospitality in New Orleans. So we love Brand USA coming and choosing New Orleans.”

    Stella Chase Reese President, Dooky Chase Restaurant
  • “International visitors are a big part of what we do here at McGee Swamp Tours. We welcome people from all over the world. Ourselves as well as Brand USA, really see the value in welcoming people, not only in your backyard, but from across the country to be here and celebrate South Louisiana.”

    Robert Donadieu General Manager, McGee Swamp Tours
  • “We’ve been a constant partner with Brand USA. Our team has seen incredible value in marketing partnerships, in the opportunities to host and bring in international media, and show them around the state of Louisiana and the city of New Orleans. We’ve been on trade missions. Anything that Brand USA does, our team finds a way to partner with them.”

    Walt Leger President & CEO, New Orleans & Company
  • “Brand USA helps a state like Louisiana really amplify our message around the world. We wish we could afford to be everywhere, but we can’t.”

    Douglas Bourgeois Assistant Secretary, Louisiana Office of Tourism
1/5

Through Cooperative Marketing

Louisiana destinations participated in Brand USA programs to engage key international markets and drive bookings.

  • Australia
  • Brazil
  • Canada
  • France
  • Germany
  • India
  • Spain
  • United Kingdom
New Orleans, Louisiana

Through Media and Digital Engagement

Brand USA featured Louisiana experiences through:

0

Social Media Features

0

Stories

0

Hosted Media Trips

Louisiana Partners

Brand USA Partners with 16 Organizations in Louisiana

  • Alexandria/Pineville Area CVB
  • Cane River Heritage Area
  • Houma Area CVB
  • Lafayette Travel
  • Louisiana Office of Tourism
  • Louisiana Tax Free Shopping
  • Louisiana’s Cajun Bayou
  • Monroe – West Monroe CVB
  • Natchitoches CVB
  • Louisiana’s River Parishes
  • New Orleans & Company
  • Shreveport – Bossier CTB
  • St. Tammany Tourist Convention Commission
  • Visit Baton Rouge
  • Visit Jefferson Parish
  • Visit Lake Charles
Kisatchie National Forest, Alexandria, Louisiana

See Our Impact Firsthand

  • Why Brand USA Matters to Shreveport, Louisiana

  • Why Brand USA Matters to New Orleans, Louisiana

    Brand USA Matters to New Orleans
1/2

Travel Trade Engagement

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
Source: The National Travel and Tourism Office

0%

International Travelers Use a Travel Advisor

FY24-25

Sales Missions & Trade Shows

In FY24–FY25, Louisiana destinations participated in Brand USA sales missions and trade shows in key global markets.

  • Australia and New Zealand B2B Day
  • Brand USA Travel Week (UK and Europe)
  • Canada Connect (East and West)
  • India Sales Mission
  • IMEX Frankfurt
  • Mexico Sales Mission
FY24-FY25

Destination Immersions

Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, Louisiana was featured in several of these programs.

2024 Destination Immersions:

  • Canada – Lafayette, Lake Charles, New Orleans, Jefferson Parish
  • Australia/New Zealand – New Orleans
  • Japan – New Orleans

2025 Destination Immersions:

  • Latin America – Lafayette, New Orleans, Shreveport-Bossier
  • United Kingdom – New Orleans, Baton Rouge
Northshore, Louisiana

Northshore, Louisiana

French Quarter, New Orleans, Louisiana

French Quarter, New Orleans

Lake Charles, Louisiana

Discover the USA with Brand USA

Explore programs, partnerships, and resources designed to grow international visitation to the United States.