How Brand USA Promotes
Louisiana
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Louisiana boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
Louisiana destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Brazil
- Canada
- France
- Germany
- India
- Spain
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Louisiana experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 16 Organizations in Louisiana
- Alexandria/Pineville Area CVB
- Cane River Heritage Area
- Houma Area CVB
- Lafayette Travel
- Louisiana Office of Tourism
- Louisiana Tax Free Shopping
- Louisiana’s Cajun Bayou
- Monroe – West Monroe CVB
- Natchitoches CVB
- Louisiana’s River Parishes
- New Orleans & Company
- Shreveport – Bossier CTB
- St. Tammany Tourist Convention Commission
- Visit Baton Rouge
- Visit Jefferson Parish
- Visit Lake Charles
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, Louisiana destinations participated in Brand USA sales missions and trade shows in key global markets.
- Australia and New Zealand B2B Day
- Brand USA Travel Week (UK and Europe)
- Canada Connect (East and West)
- India Sales Mission
- IMEX Frankfurt
- Mexico Sales Mission
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, Louisiana was featured in several of these programs.
2024 Destination Immersions:
- Canada – Lafayette, Lake Charles, New Orleans, Jefferson Parish
- Australia/New Zealand – New Orleans
- Japan – New Orleans
2025 Destination Immersions:
- Latin America – Lafayette, New Orleans, Shreveport-Bossier
- United Kingdom – New Orleans, Baton Rouge

Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.