How Brand USA Promotes
Maine
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Maine boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
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“Working with Brand USA and having the ability to do partnerships with them has really helped us leverage funds and expand into markets more deeply. It has enabled us to do paid advertising campaigns that are very effective, again, almost doubling what we’re able to do on our own.”
Through Cooperative Marketing
Maine destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Canada
- France
- Germany
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Maine experiences through:
Social Media Features
Stories
Brand USA Partners with 6 Organizations in Maine
- City Tours Maine
- Kennebunkport Business Association
- Maine Tourism Association
- Visit Bar Harbor
- Visit Maine
- Visit Portland
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, Maine destinations participated in Brand USA sales missions and trade shows in key global markets.
- Brand USA Travel Week (UK and Europe)
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.