How Brand USA Promotes

Maryland

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Brand USA Marketing & Promotional Activity

Economic Impact from Travel and Tourism

International travel to Maryland boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics

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State Jobs Supported

$0B

Travel Spending

$0B

Tax Receipts

Through Cooperative Marketing

Maryland destinations participated in Brand USA programs to engage key international markets and drive bookings.

Canada
United Kingdom

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Through Media and Digital Engagement

Brand USA featured Maryland experiences through:

Social Media Features

Stories

Maryland Partners

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Travel Trade Engagement

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office

International Travelers Use a Travel Advisor

FY24-25

Sales Missions & Trade Shows

In FY24–FY25, Maryland destinations participated in Brand USA sales missions and trade shows in key global markets.

Brand USA Travel Week (UK and Europe)
Canada Connect East

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FY24-FY25

Destination Immersions

Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, Maryland was featured in several of these programs.

2024 Destination Immersions: