How Brand USA Promotes
Massachusetts
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Massachusetts boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
Massachusetts destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Germany
- India
- Japan
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Massachusetts experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 22 Organizations in Massachusetts
- Ames Boston Hotel
- Cape Cod Chamber
- Destination Salem
- Discover Central Massachusetts
- enVision Hotel
- Explore Western Massachusetts
- Franklin County Chamber
- Greater Merrimack Valley CVB
- JFK Library Foundation
- Martha’s Vineyard Chamber
- Massachusetts Office of Travel & Tourism
- Meet Boston
- MetroWest Visitors Bureau
- Mohawk Trail Region
- North of Boston CVB
- Plymouth County CVB
- Salem Witch Museum
- Sonesta International Hotels Corporation
- Southeastern Massachusetts CVB
- Sports Travel and Tours
- Tourism Cares
- TourMappers North America
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, Massachusetts destinations participated in Brand USA sales missions and trade shows in key global markets.
- Brand USA Travel Week (UK and Europe)
- IMEX Frankfurt
- India Sales & Media Mission
- Japan Sales Mission
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, Massachusetts was featured in several of these programs.
2024 Destination Immersions:
- Brazil – Boston, Cape Cod, Martha’s Vineyard
- France – Boston, Cambridge, Provincetown, Hyannis, Plymouth
2025 Destination Immersions:
- France Boston
- United Kingdom–Ireland – Cape Cod
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.