How Brand USA Promotes
Minnesota
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Minnesota boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
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“We are not necessarily a first-tier destination. Minnesota is sort of a quiet, sleeper state in the north. But we have found that over time, the relationships that we built through Brand USA Travel Week have been a really great opportunity for us to kind of continue to remind people why Minnesota is so great.”
Through Cooperative Marketing
Minnesota destinations participated in Brand USA programs to engage key international markets and drive bookings.
- France
- India
- Japan
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Minnesota experiences through:
Social Media Features
Stories
Brand USA Partners with 13 Organizations in Minnesota
- Bloomington Minnesota Travel & Tourism
- Discover St. Louis Park
- Enjoy Eagan
- Explore Minnesota
- Little Falls CVB
- Mall of America
- Meet Minneapolis
- Rochester CVB
- Visit Cook County (Grand Marais)
- Visit Duluth
- Visit Grand Rapids (MN)
- Visit Saint Paul
- Visit Winona
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, Minnesota destinations participated in Brand USA sales missions and trade shows in key global markets.
- Brand USA Travel Week (UK and Europe)
- Canada Connect (East and West)
- IMEX Frankfurt
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, Minnesota was featured in several of these programs.
2025 Destination Immersions:
- South Korea – Minneapolis
- South Korea – Saint Paul
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.