How Brand USA Promotes

Nevada

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Brand USA Marketing & Promotional Activity

Economic Impact from Travel and Tourism

International travel to Nevada boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics

0,300

State Jobs Supported

$0B

Travel Spending

$0B

Tax Receipts

Voices From the Field

“With Brand USA, Las Vegas has worked very closely for many years. We find them to be very impactful for us. In addition, the co-op funding that we have with them has been very important for us to be able to drive additional visitation. We’re very hopeful that the growth of our partnership with Brand USA continues to go on the same trajectory.”

Fletch Brunelle Vice President of Marketing, Las Vegas Convention and Visitors Authority

Through Cooperative Marketing

Nevada destinations participated in Brand USA programs to engage key international markets and drive bookings.

Argentina
Australia
Brazil
Canada
Chile
Colombia
France
Germany
India
Ireland
Italy
Japan
Mexico
Netherlands
South Korea
Spain
Switzerland
United Kingdom

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Through Media and Digital Engagement

Brand USA featured Nevada experiences through:

Social Media Features

Stories

Hosted Media Trips

Nevada Partners

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Travel Trade Engagement

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office

International Travelers Use a Travel Advisor

FY24-25

Sales Missions & Trade Shows

In FY24–FY25, Nevada destinations participated in Brand USA sales missions and trade shows in key global markets.

Australia and New Zealand B2B Day
Brand USA Travel Week (UK and Europe)
Chile and Argentina Sales Mission
IMEX Frankfurt
India Sales and Media Mission
Japan and Korea Sales Mission
Japan Sales Mission
Mexico Sales Mission
Nordic Roadshow
South America Sales Mission

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FY24-FY25

Destination Immersions

Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, Nevada was featured in several of these programs.

2024 Destination Immersions: