How Brand USA Promotes
New Jersey
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to New Jersey boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
New Jersey destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Brazil
- Canada
- Germany
- Ireland
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Texas experiences through: — the source PDF’s Media & Digital Engagement header names “Texas” instead of “New Jersey,” an apparent copy-paste error from a Texas template. Flagging for correction rather than silently fixing.
Social Media Features
Stories
Brand USA Partners with 19 Organizations in New Jersey
- American Dream
- Avis Budget Car Rental
- Bergen County
- Cape May County Department of Tourism
- Destination Jersey City DMO
- Elizabeth DMO
- Experience Monmouth County
- Greater Wildwoods TI&DA
- Hudson County Office of Cultural Affairs and Tourism
- Meadowlands Liberty CVB
- Morris County Economic Development Alliance & Tourism Bureau Administration
- Newark Alliance
- Somerset County Business Partnership
- Somerset County Tourism
- Visit Atlantic City
- Visit New Jersey
- Visit Princeton-Mercer
- Visit South Jersey
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, New Jersey destinations participated in Brand USA sales missions and trade shows in key global markets.
- Brand USA Travel Week (UK & Europe)
- Canada Connect East
- Mexico Sales Mission
- South America Sales Mission
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, New Jersey was featured in several of these programs.
2025 Destination Immersions:
- Germany / Switzerland – Atlantic City, Cape May, East Rutherford
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.