New Mexico

“I’m honestly so humbled and thankful for Brand USA. I will say, as a daughter of an immigrant, I never expected opportunities like this to be able to share my story. If anything, I used to be really embarrassed about growing up in a motel, being raised in a motel, and not being able to bring my friends over because they probably wouldn’t understand. But Brand USA identifying my story and seeing that it’s a story that needs to be told really makes it special… it makes me feel like everyone’s story needs to be heard because we’re a huge melting pot. It’s beautiful seeing the different stories that are in America and the different road trips that you can take to learn these stories, and it’s really special and honoring my parents’ legacy.”

“Brand USA has been a great partner with us to help us understand our strategy, help us understand [international] markets, help us understand where we need to show up, and the value of that. We’ve relied on Brand USA for a lot of that thought leadership, and I think it’s paid a lot of dividends for New Mexico, and we’re greatly appreciative.