How Brand USA Promotes

New York

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Brand USA Marketing & Promotional Activity

Economic Impact from Travel and Tourism

International travel to New York boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics

0,200

State Jobs Supported

$0B

Travel Spending

$0B

Tax Receipts

Voices From the Field

“We continue to rely on Brand USA on amplifying our message in international markets. That includes not only the markets that New York has a connected presence, but equally important, we can only do so much. It’s a huge world. And so Brand USA is in the places that we can be and giving that message in places that we’re not going to have a connected presence to let them know that not only in New York City, but in fact the whole state of small communities, small towns, smaller cities is out there waiting.”

Ross Levi Executive Director, New York State Commission of Tourism

Through Cooperative Marketing

New York destinations participated in Brand USA programs to engage key international markets and drive bookings.

Australia
Brazil
Canada
Colombia
Finland
India
Indonesia
Japan
Mexico
New Zealand
Norway
South Korea
Sweden
United Kingdom

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Through Media and Digital Engagement

Brand USA featured New York experiences through:

Social Media Features

Stories

Hosted Media Trips

New York Partners

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Travel Trade Engagement

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office

International Travelers Use a Travel Advisor

FY24-25

Sales Missions & Trade Shows

In FY24–FY25, New York destinations participated in Brand USA sales missions and trade shows in key global markets.

Australia & New Zealand B2B Day
Brand USA Travel Week (UK & Europe)
Canada Connect
Discover America Nordic Roadshow
MEX Frankfurt
India Sales & Media Mission
Japan Korea Sales Mission
Japan Sales Mission
Mexico Sales Mission
South America Sales Mission
South Korea Sales Mission
The Great USA Road Trip Australia
The Great USA Road Trip South Korea

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FY24-FY25

Destination Immersions

Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, New York was featured in several of these programs.

2024 Destination Immersions: