How Brand USA Promotes
North Carolina
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to North Carolina boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
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“Brand USA is crucial to our international tourism development. We don’t have the funding to go out there on our own, nor do we have the expertise, because each international market is distinct and unique. Brand USA has been a key partner for us in establishing those relationships and helping us get to a footing in various countries around the world.”
Through Cooperative Marketing
North Carolina destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Canada
- Germany
- United Kingdom
Through Media and Digital Engagement
Brand USA featured North Carolina experiences through:
Social Media Features
Stories
Brand USA Partners with 12 Organizations in North Carolina
- Asheville CVB
- Charlotte Regional Visitors Authority
- Durham CVB
- Greensboro CVB
- High Point CVB
- North Carolina Department of Commerce
- Outer Banks Visitors Bureau
- Pinehurst, Southern Pines, Aberdeen Area CVB
- Visit Charlotte
- Visit North Carolina
- Visit Raleigh
- Wilmington
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
In FY24–FY25, North Carolina destinations participated in Brand USA sales missions and trade shows in key global markets.
- Brand USA Travel Week (UK and Europe)
- Canada Connect (West)
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. In FY24-FY25, North Carolina was featured in several of these programs.
2024 Destination Immersions:
- United Kingdom-Ireland – Raleigh
- United Kingdom-Ireland – Wilmington
2025 Destination Immersions:
- United Kingdom-Ireland Charlotte
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.