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How Brand USA Promotes

Oklahoma

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Economic Impact from Travel and Tourism

International travel to Oklahoma boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. Source: Tourism Economics

0,000

State Jobs Supported

$0B

Travel Spending

$0M

Tax Receipts

Voices From the Field

  • “Route 66 has so many different stories that it can tell, but it doesn’t matter how great the story is, you’ve gotta make sure people can hear it. And Brand USA is an organization dedicated to taking the messages of these small towns, of these big cities and broadcasting it around the world so that people can hear something and say, well, that’s interesting.”

    Rhys Martin Manager, Preserve Route 66
  • “I think Brand USA is a great, great thing. Y’all are taking small ma and pa restaurants like this and putting it out for travelers to see. That’s not only good for them, it’s good for us. And I really appreciate y’all guys being here for that.”

    Adam Hall Owner, Sid’s Diner
  • “Brand USA has been a great resource for communities like ours and all the towns on Route 66. We’re just honored to have any help that we can and to spread our word internationally.”

    Lyndsay Bayne Manager, Filling Station
  • “To be able to talk about Tulsa’s history and to be able to share it with people from around the world is pretty amazing. Brand USA is providing us with that, and it’s pretty awesome.”

    Julia Figueroa General Manager, Buck Atom's Cosmic Curios
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Through Cooperative Marketing

Oklahoma destinations participated in Brand USA programs to engage key international markets and drive bookings.

  • Canada
  • Germany
Tulsa, Oklahoma

Through Media and Digital Engagement

Brand USA featured Oklahoma experiences through:

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Social Media Features

0

Stories

0

Hosted Media Trips

Oklahoma Partners

Brand USA Partners with 8 Organizations in Oklahoma

  • Cherokee Nation Cultural Tourism
  • Chickasaw Country
  • Discover Rogers County
  • Dollar Thrifty Automotive Group Inc
  • Oklahoma City
  • Oklahoma Tourism
  • Visit Bartlesville
  • Visit Tulsa
Chickasaw Country, Oklahoma

Travel Trade Engagement

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
Source: The National Travel and Tourism Office

0%

International Travelers Use a Travel Advisor

FY24-25

Sales Missions & Trade Shows

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.

  • Australia & New Zealand B2B Day
  • Brand USA Travel Week (UK & Europe)
  • The Great USA Road Trip Australia
  • The Great USA Road Trip Europe
FY24-FY25

Destination Immersions

Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Oklahoma was featured in several of these programs.

2025 Destination Immersions:

  • United Kingdom–Ireland – Sulphur, Davis, Chickasaw Country
Lake Hefner, Oklahoma

Lake Hefner, Oklahoma

Oklahoma City, Oklahoma

Oklahoma City, Oklahoma

Oklahoma City, Oklahoma

Discover the USA with Brand USA

Explore programs, partnerships, and resources designed to grow international visitation to the United States.