How Brand USA Promotes
Oklahoma
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Economic Impact from Travel and Tourism
International travel to Oklahoma boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
Oklahoma destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Canada
- Germany
Through Media and Digital Engagement
Brand USA featured Oklahoma experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 8 Organizations in Oklahoma
- Cherokee Nation Cultural Tourism
- Chickasaw Country
- Discover Rogers County
- Dollar Thrifty Automotive Group Inc
- Oklahoma City
- Oklahoma Tourism
- Visit Bartlesville
- Visit Tulsa
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
- Australia & New Zealand B2B Day
- Brand USA Travel Week (UK & Europe)
- The Great USA Road Trip Australia
- The Great USA Road Trip Europe
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Oklahoma was featured in several of these programs.
2025 Destination Immersions:
- United Kingdom–Ireland – Sulphur, Davis, Chickasaw Country

Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.