How Brand USA Promotes

Oregon

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Brand USA Marketing & Promotional Activity

Economic Impact from Travel and Tourism

International travel to Oregon boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics

0,800

State Jobs Supported

$0B

Travel Spending

$0M

Tax Receipts

Through Cooperative Marketing

Oregon destinations participated in Brand USA programs to engage key international markets and drive bookings.

Australia
Austria
Canada
Germany
Japan
South Korea
United Kingdom

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Through Media and Digital Engagement

Brand USA featured Oregon experiences through:

Social Media Features

Stories

Hosted Media Trips

Oregon Partners

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Travel Trade Engagement

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office

International Travelers Use a Travel Advisor

FY24-25

Sales Missions & Trade Shows

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.

Australia & New Zealand B2B Day
Brand USA Travel Week (UK and Europe)
Canada Connect (East and West)
India Sales & Media Mission
Japan Korea Sales Mission
Japan Sales Mission
South Korea Sales Mission
The Great USA Road Trip Australia

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FY24-FY25

Destination Immersions

Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Oregon was featured in several of these programs.

2024 Destination Immersions: