How Brand USA Promotes
Pennsylvania
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Pennsylvania boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
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“We all more efficient about spending limited resources, whether it’s man-hours or dollars, to get our message out as a nation and get our message out as a destination like Philadelphia, I think that’s what we value most and why we’re sort of all in on Brand USA. We’ve seen nothing but a great partnership.”
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“For Pennsylvania, our relationship with Brand USA is very crucial to our success in talking to international markets specifically. It’s a really small internal team. We rely on partners to help bring us to the table for opportunities to host travel writers and bring in fam trips. Also really important for us to break into media markets that maybe we don’t have direct relationships with.”
Through Cooperative Marketing
Pennsylvania destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Canada
- France
- Germany
- India
- Ireland
- Mexico
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Pennsylvania experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 24 Organizations in Pennsylvania
- Allegheny National Forest Visitors Bureau
- Butler County Tourism & Convention Bureau
- Chester County Tourism (Brandywine Valley) (TCOP)
- Destination Gettysburg
- Discover Lancaster
- Discover Lehigh Valley
- Endless Mountains Visitors Bureau
- Explore York (PA)
- Gettysburg Travel
- Happy Valley Adventure Bureau
- Hersha Hospitality Management
- Laurel Highlands Visitors Bureau
- PA Route 6 Alliance
- Pennsylvania Department of Community and Economic Development
- Philadelphia CVB
- Pocono Mountains Visitors Bureau
- Sight & Sound Theatres
- The Countryside of Philadelphia
- Visit Clearfield County
- Visit Delco
- Visit Hershey & Harrisburg
- Visit Philadelphia
- Visit Pittsburgh
- Visit Potter Tioga
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
- Australia & New Zealand B2B Day
- Brand USA Travel Week (UK and Europe)
- Canada Connect
- Canada Connect East
- IMEX Frankfurt
- India Sales & Media Mission
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Pennsylvania was featured in several of these programs.
2024 Destination Immersions:
- Canada – Philadelphia
2025 Destination Immersions:
- South Korea – Philadelphia
- Japan – Pittsburgh
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.