How Brand USA Promotes
Puerto Rico
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Puerto Rico boosts spending in the territory’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
Territory Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
Puerto Rico destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Canada
- Colombia
- United Kingdom
Through Media and Digital Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners with 2 Organizations in Puerto Rico
- Discover Puerto Rico
- El Conquistador, A Waldorf Astoria Resort
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
- Brand USA Travel Week (UK and Europe)
- Canada Connect
- Chile and Argentina Sales Mission
- IMEX Frankfurt
- Mexico Sales Mission
- South America Sales Mission
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Puerto Rico was featured in several of these programs.
2025 Destination Immersions:
- France – San Juan, Rio Grande, Luquillo, Fajardo, Isla Verde, Carolina
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.