How Brand USA Promotes
South Carolina
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Economic Impact from Travel and Tourism
International travel to South Carolina boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
South Carolina destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Canada
- Denmark
- Finland
- France
- Germany
- Iceland
- New Zealand
- Norway
- Sweden
- United Kingdom
Through Media and Digital Engagement
Brand USA featured South Carolina experiences through:
Social Media Features
Stories
Brand USA Partners With 7 Organizations In South Carolina
- Coastal South Carolina
- Experience Columbia
- Explore Charleston
- Hilton Head CVB
- Discover South Carolina
- Visit Greenville
- Visit Myrtle Beach
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
- Australia & New Zealand B2B Day
- Brand USA Travel Week (UK and Europe)
- Canada Connect East
- Chile and Argentina Sales Mission
- IMEX Frankfurt
- Japan Korea Sales Mission
- Japan Sales Mission
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. South Carolina was featured in several of these programs.
2024 Destination Immersions:
- United Kingdom–Ireland – Charleston
2025 Destination Immersions:
- France – Charleston
- United Kingdom–Ireland – Hilton Head
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.