How Brand USA Promotes
South Dakota
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Economic Impact from Travel and Tourism
International travel to South Dakota boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
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“On the video side, we’ve done some really effective campaigns, including one where influencers recorded social media reels that showed outdoor adventure, dining and coffee shops, and those results were all trackable, thanks to our partnership with Brand USA. We could see if people were watching the video and getting inspired to start searching flights.”
Through Cooperative Marketing
South Dakota destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Canada
- France
- Germany
- India
Through Media and Digital Engagement
Brand USA featured South Dakota experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners With 13 Organizations In South Dakota
- Black Hills and Badlands Tourism Association
- Crazy Horse Memorial
- Custer State Park
- Deadwood SD
- Rapid City CVB
- Sioux Falls CVB
- Southeast South Dakota
- Travel South Dakota
- Visit Brookings
- Visit Mitchell
- Visit Watertown
- Xanterra Mount Rushmore
- Yankton CVB
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
- Brand USA Travel Week (UK and Europe)
- Canada Connect
- India Sales Mission
- South Korea Roadshow
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. South Dakota was featured in several of these programs.
2024 Destination Immersions:
- United Kingdom-Ireland – Rapid City
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.