How Brand USA Promotes

Utah

Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.

Brand USA Marketing & Promotional Activity

Economic Impact from Travel and Tourism

International travel to Utah boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics

0,000

State Jobs Supported

$0B

Travel Spending

$0M

Tax Receipts

Voices From the Field

“Our priorities include expanding trade engagement through strategic partnerships, and continuing to position Utah as a destination that offers a range of experiences, from iconic landscapes to family-friendly experiences. We are looking forward to starting off the year by attending the Brand USA sales mission in Bengaluru in January, where we will be able to focus on fostering relationships that ensure Indian travelers feel valued and understood, while driving meaningful impact for communities across our beautiful state.”

Tera Atwood Global Markets Manager, Utah Office of Tourism

Through Cooperative Marketing

Utah destinations participated in Brand USA programs to engage key international markets and drive bookings.

Australia
Austria
Belgium
Brazil
Canada
France
Germany
India
Ireland
Mexico
New Zealand
Switzerland
United Kingdom

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Through Media and Digital Engagement

Brand USA featured Utah experiences through:

Social Media Features

Stories

Hosted Media Trips

Utah Partners

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Travel Trade Engagement

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office

International Travelers Use a Travel Advisor

FY24-25

Sales Missions & Trade Shows

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.

Australia & New Zealand B2B Day
Brand USA Travel Week (UK and Europe)
Canada Connect East
Discover America Nordic Roadshow
India Sales & Media Mission
Japan Korea Sales Mission
Mexico Sales Mission
South Korea Sales Mission
The Great USA Road Trip Australia
The Great USA Road Trip Europe
The Great USA Road Trip South Korea

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FY24-FY25

Destination Immersions

Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Utah was featured in several of these programs.

2025 Destination Immersions: