How Brand USA Promotes
Vermont
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Brand USA Marketing & Promotional Activity
Economic Impact from Travel and Tourism
International travel to Vermont boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
Vermont destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Canada
Through Media and Digital Engagement
Brand USA featured Vermont experiences through:
Social Media Features
Stories
Brand USA Partners with 6 Organizations in Vermont
- Burlington International Airport
- Jay Peak Resort
- Montpelier Alive
- Rutland, VT
- Ski Vermont
- Vermont Department of Tourism and Marketing
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
- Brand USA Travel Week (UK and Europe)
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.