How Brand USA Promotes
Virginia
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Economic Impact from Travel and Tourism
International travel to Virginia boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
Virginia destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Canada
- France
- Germany
- Italy
- Japan
- Mexico
- South Korea
- Spain
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Virginia experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners With 25 Organizations In Virginia
- Alexandria CVA
- Arlington Convention & Visitors Service
- ASTA
- B For International Exhibit Services
- Capital Region USA
- Charlottesville Albemarle CVB
- Chincoteague
- Fairfax VA
- George Washington’s Mount Vernon
- Greater Fredericksburg Tourism Partnership
- Hilton Worldwide
- Interstate Hotels & Resorts, Inc.
- Key Tours Inbound USA
- Northern Virginia Tourism Partnership
- Northern Virginia Visitors Consortium
- Richmond Region Tourism
- Shenandoah Valley Travel Association
- Staunton VA
- Top Travel
- Transportation Security Administration
- Virginia Beach CVB
- Virginia Tourism Corporation
- Visit Blue Ridge
- Visit Harrisonburg
- Visit Loudoun
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
- Brand USA Travel Week (UK and Europe)
- Canada Connect
- Canada Connect East
- Discover America Nordic Roadshow
- India Sales & Media Mission
- Japan Korea Sales Mission
- Japan Sales Mission
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Virginia was featured in several of these programs.
2024 Destination Immersions:
- Ireland – Shenandoah Valley
2025 Destination Immersions:
- Germany – Alexandria
- Switzerland – Alexandria
- Brazil – Fairfax, Mount Vernon
- Colombia – Fairfax, Mount Vernon
- Mexico – Fairfax, Mount Vernon
- Argentina – Fairfax, Mount Vernon
- United Kingdom–Ireland – Loudoun, Staunton
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.