How Brand USA Promotes
Washington, D.C.
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Economic Impact from Travel and Tourism
International travel to Washington D.C. boosts spending in the travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Through Cooperative Marketing
Washington, D.C. destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Brazil
- Canada
- France
- Germany
- India
- Ireland
- Italy
- Japan
- Mexico
- New Zealand
- Spain
- United Kingdom
Through Media and Digital Engagement
Brand USA featured Washington, D.C. experiences through:
Social media features
Stories
Hosted media trip
Brand USA Partners with 6 Organizations in Washington DC
- Amtrak
- Big Bus Tours
- Capitol Skyline Hotel
- Destination DC
- Farragut Center
- National Parks Promotion Council
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
- Australia & New Zealand B2B Day
- Brand USA Travel Week (UK and Europe)
- Canada Connect (East and West)
- IMEX Frankfurt
- India Sales & Media Mission
- Japan Korea Sales Mission
- Japan Sales Mission
- Mexico Sales Mission
- South America Sales Mission
- South Korea Roadshow
- South Korea Sales Mission
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Washington, D.C. was featured in several of these programs.
2024 Destination Immersions:
- Canada, Italy, Ireland, Spain – Washington, D.C.
2025 Destination Immersions:
- Latin America, United Kingdom-Ireland, Germany, Switzerland – Washington, D.C.
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.