How Brand USA Promotes
Washington
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Economic Impact from Travel and Tourism
International travel to Washington boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
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“Brand USA supports economic growth in Seattle by opening up doors and opportunities that we would never have been able to do on our own”
Through Cooperative Marketing
Washington destinations participated in Brand USA programs to engage key international markets and drive bookings.
- Australia
- Canada
- Germany
- India
- Japan
Through Media and Digital Engagement
Brand USA featured Washington experiences through:
Social Media Features
Stories
Hosted Media Trips
Brand USA Partners With 27 Organizations In Washington
- Bellingham CVB
- Experience Olympia & Beyond
- Expedia
- Lake Chelan Chamber
- Leavenworth Chamber
- Long Beach Peninsula
- North Olympic Peninsula CVB
- Port of Seattle
- REI
- RLH Corporation
- Road Bear RV
- San Juan Islands Visitors Bureau
- Seattle North Country
- Seattle Southside
- State of Washington Tourism
- The Boat Company
- Travel Tacoma
- Vancouver USA
- Veolia Transportation
- Visit Kitsap Peninsula
- Visit Lewis Clark Valley
- Visit Seattle
- Visit Spokane
- Visit Tri-Cities
- Visit Walla Walla
- Visit Yakima
- White Pass Scenic Byway
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Sales Missions & Trade Shows
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
- Australia & New Zealand B2B Day
- Brand USA Travel Week (UK and Europe)
- Canada Connect
- IMEX Frankfurt
- India Sales & Media Mission
- Japan Korea Sales Mission
- Japan Sales Mission
- Mexico Sales Mission
- South Korea Roadshow
- South Korea Sales Mission
- The Great USA Road Trip Australia
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Washington was featured in several of these programs.
2024 Destination Immersions:
- Latin America – Seattle, Tacoma, Vancouver
2025 Destination Immersions:
- South Korea – Seattle
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.