How Brand USA Promotes
Wisconsin
Advancing the growth of legitimate inbound travel to strengthen the U.S. economy, bolster exports, and create quality jobs.
Economic Impact from Travel and Tourism
International travel to Wisconsin boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics
State Jobs Supported
Travel Spending
Tax Receipts
Brand USA Partners with 17 Organizations in Wisconsin
- Bayfield Chamber & Visitor Bureau
- Bayfield County
- Door County Visitor Bureau
- Explore La Crosse
- Harley-Davidson Museum
- Kohler Company
- Kwik Trip
- Real Racine
- Stevens Point Area CVB
- Visit Eau Claire
- Visit Green Bay
- Visit Lake Geneva
- Visit Madison
- Visit Milwaukee
- Visit Sheboygan
- Wisconsin Dells CVB
- Wisconsin Department of Tourism
Through Media and Digital Engagement
Brand USA featured Wisconsin experiences through:
Social Media Features
Stories
Travel Trade Engagement
Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office
International Travelers Use a Travel Advisor
Destination Immersions
Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Wisconsin was featured in several of these programs.
2025 Destination Immersions:
- South Korea – Milwaukee
Discover the USA with Brand USA
Explore programs, partnerships, and resources designed to grow international visitation to the United States.