How Brand USA Promotes

Wyoming

Through data-driven campaigns focused on boosting international travel to the United States, Brand USA helps generate visitor spending and economic benefits for communities and businesses across Wyoming. These efforts highlight destinations and experiences throughout the state, increasing awareness of Wyoming as a U.S. travel destination.

Brand USA Marketing & Promotional Activity

Economic Impact from Travel and Tourism

International travel to Wyoming boosts spending in the state’s travel and tourism sector, supports job growth, and increases economic activity. – Source: Tourism Economics

0,400

State Jobs Supported

$0B

Travel Spending

$0M

Tax Receipts

Voices From the Field

“Brand USA does a great job of bringing well-qualified tour operators for us as a small business; it’s not something we could do at that scale. Brand USA gets us potential partnerships we just couldn’t build on our own.”

Mary Bess Director of Marketing & Special Projects, Jackson Hole Safari
“Brand USA it instrumental in allowing us to get access to potential travelers coming to Wyoming. Brand USA just opens up such a huge cluster of potential tourists to come to a small state like Wyoming.”

James Wollenburg Global Partnerships Senior Manager, Wyoming Office of Tourism

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Through Cooperative Marketing

Wyoming destinations participated in Brand USA programs to engage key international markets and drive bookings.

Austria
Belgium
Canada
France
Germany
Ireland
Italy
Mexico
Switzerland
United Kingdom

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Through Media and Digital Engagement

Brand USA featured Wyoming experiences through:

Social Media Features

Stories

Hosted Media Trips

Wyoming Partners

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Travel Trade Engagement

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.
– Source: The National Travel and Tourism Office

International Travelers Use a Travel Advisor

FY24-25

Sales Missions & Trade Shows

Brand USA partners with international tour operators and travel advisors to expand offerings, promote new experiences, and train sales teams to drive bookings to communities across the country.

Australia & New Zealand B2B Day
Brand USA Travel Week (UK and Europe)
Canada Connect
Canada Connect West
Discover America Nordic Roadshow
Japan Korea Sales Mission
Japan Sales Mission
Mexico Sales Mission
South America Sales Mission
South Korea Sales Mission

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FY24-FY25

Destination Immersions

Destination Immersions brings international tour operators to the U.S. to experience destinations and create new itineraries. Wyoming was featured in several of these programs.

2024 Destination Immersions: