Interactive Market Data

Brand USA provides vital statistics on inbound travelers from across the world, giving stakeholders access to relevant information on valuable global markets. See below for insights into future international travel to the United States, including main motivating factors, how to reach future visitors, when they travel, how they travel, and current tourism perceptions of the USA.

Use the drop down list to select from 25 key markets.

World Flag

Market Profile:

Travel Patterns

Likelihood to Travel to the United States

When, if ever, are you likely to visit the United States on an intercontinental overnight leisure trip?

Travel to the U.S.

Overnight visitor arrivals from by year

As of September 2024
Source: Tourism Economics
As of September 2024
Source: Tourism Economics

Reasons for Last Intercontinental Trip

Which of the following best describes what prompted you to take your most recent intercontinental overnight leisure trip?

Avg. for All Markets

Motivations for Last Intercontinental Trip

What was the main motivation for your most recent Intercontinental overnight leisure trip?

Next Intercontinental Leisure Trip

Regions Likely to Visit

How likely are you to visit the following regions for an international overnight trip in the next 12 months?
Share indicating "likely" or "very likely"

Travel Party

Who will travel with you on your next overnight leisure trip?

Average Trip Duration

Average nights on next overnight leisure trip

Travel Planning

Advance Planning: Destination Selection

How far in advance of your departure date did/will you select the destination before your next leisure trip?

Destination Options in Mind

Which of the following statements best describes the circumstances of your next overnight leisure trip?

Planning Sources

Researching Destination Info
Websites for Selecting a Destination

Social Media Channels

United States Perceptions & Trip Characteristics

Impressions of the United States

Characteristics that best describe the United States according to travelers from

Avg. for All Markets

Trip Activities

Which of the following activities would you be interested in participating while travelling in the United States during your future overnight leisure trip?

United States Attributes

Based on your perception, even if you have never visited, please rate the performance of the United States on the following attributes.
Share indicating "above average" or "excellent".

Avg. for All Markets

Net Promoter

If a friend or relative were discussing a future international overnight leisure trip destination with you, which statement would best describe your attitude toward the United States?

Avg. for All Markets

Destination Interests

Which U.S. state(s) and/or territories are you interested in visiting?

Number of Cities

How many U.S. cities do you plan to visit on a future overnight leisure trip?