What’s New in the USA

WHAT’S NEW IN THE USA 2027: Brand USA Highlights Anniversaries, Grand Openings, and Events Across America

Brand USA is highlighting the milestone anniversaries, major openings and headline-making events giving international travelers new reasons to explore destinations…

A woman and child look up and point at a large space shuttle display inside the Smithsonian National Air and Space Museum Steven F. Udvar-Hazy Center in Chantilly, Virginia, with other visitors in the background.

What’s New in the USA for 2026: Spring Update

Mar 16, 2026 RIO DE JANERIO, BRAZIL (March 16, 2025) — As the United States approaches its 250th anniversary, 2026…

Colorful hot air balloons with people enjoying a festival in the USA.

WHAT’S NEW IN THE USA: Brand USA Invites Travelers to Celebrate 250 Years of America The Beautiful with New Experiences and Reasons to Visit in 2026 and Beyond

Oct 16, 2025 WASHINGTON, D.C. (October 15, 2025) — As the United States approaches its 250th anniversary, 2026 is shaping up…

Three women sit around a fire pit on a patio with drinks, smiling and talking, with a beach and people in the background at sunset.

Brand USA Highlights What’s New in 2025 and Previews What’s Ahead for 2026

May 20, 2025 Featured image: Hotel del Coronado Sun Deck WASHINGTON, D.C. (May 20, 2025) — The U.S. is always unveiling…