Multicultural Experiences Across the USA

Sharing local experiences to promote the diversity of the USA

To share with visitors a culturally authentic experience of the United States, Brand USA is embarking on a journey to uplift our rich and vibrant communities and feature the stories of our diverse people and places across the USA.

Through storytelling and promotion via Brand USA's marketing channels, we will amplify the multicultural voices, travel experiences, and itineraries that truly make the United States unique. Our always-on initiative will highlight culturally rich, partner-developed content and provide a platform to showcase these notable experiences. This will enrich positive perceptions of the United States among international consumers as well as foster stronger connections between locals and visitors.

To tap into the undiscovered cultural sites and must-sees of our nation, we invite our partners to share diverse, inspirational content. Together, let’s showcase the stories and experiences that are deeply rooted in our people. Let’s highlight the diverse voices, businesses, cities, and neighborhoods that uniquely make up the fabric of the USA.

How to Participate

Join us in telling diverse stories about the USA. Share the assets that showcase your unique-to-the-USA multicultural experiences through videos, images, itineraries, and other inspirational content.

Your provided materials should:

• Reflect how diversity has influenced and continues to influence the culture of your destination, business, or attraction.
• Showcase diverse communities, neighborhoods, and businesses, as well as historic and cultural sites.
• Feature any and all multicultural and diversity groups including but not limited to Black, Asian, Pacific Islander, Hispanic, Latinx, Indigenous/Native American, Alaska Native, Arab, and LGBTQ+ communities.
• We are also seeking a wide range of places, stories and activities showcasing the the accessibility community.
• Include itineraries, articles, lists, and other written content, as well as photos and photo galleries, completed short- and long-form videos, and b-roll footage, all of which focus on the diversity of your destination, business, or attraction.

By sharing assets, your content will be considered for Brand USA's high-traffic platforms including our social channels, consumer website, travel trade website, and more. Videos or series that meet our GoUSA TV requirements will also be considered for our OTT channel. Find more information on GoUSA TV requirements here. 

When submitting content, please provide proper names and specific details, and note that in order to submit images and video, you must convey Brand USA usage and third-party pass-through rights in perpetuity.

If you have any questions, please reach out to [email protected].