Brand USA Launches Rebuilt and Reorganized Digital Platform to Better Connect U.S. Travel Partners with Programs, Research, and Resources
WASHINGTON, D.C. (August 24, 2026) — For more than a decade, TheBrandUSA.com has been where the U.S. travel industry, media, and government stakeholders go to find the data and programs behind Brand USA’s work. Today, Brand USA, the destination marketing organization for the United States, announced the launch of a rebuilt and reorganized corporate website that puts economic impact data, partner program information, industry resources, and a redesigned press room within easier reach of everyone who relies on them — no login required.
“Partners rely on us for fast, accurate answers, whether that’s finding the right program, accessing the right resources, or connecting with our team, and these new platforms make it easier for them to find what they need and engage with Brand USA,” said Fred Dixon, president and CEO of Brand USA. “At the same time, media, lawmakers, and other stakeholders will have easier access to the information and insights that demonstrate the value of international travel to the U.S. economy and communities across the country.”
TheBrandUSA.com is designed around how partners, media, and travel industry professionals look for information, with a personalized search tool that connects visitors to relevant programs and resources based on their needs.
WHAT’S NEW
Economic impact data built for citation and sharing. Economic impact figures and state-by-state fact sheets are now consolidated in one place, formatted for destinations to share directly with governors’ offices, boards, and congressional delegations.
A press room built around how journalists work. A filterable press release and news archive, with media assets available alongside written content.
A clearer view into Brand USA’s partner programs. A filterable list of all partner programs, paired with a Getting Started guide explaining what Brand USA does, who partners with the organization, and how to get involved.
One calendar. Roadshows, sales missions, USA Pavilions, webinars, and board meetings now live in a single calendar that can be filtered by type, market, and date.
Practical AI education for the industry. AI webinars, past recordings, articles, and training resources are now in one place, helping partners build the practical AI fluency they need as the industry evolves.
Alongside the public site, Brand USA also updated its Partner Success Portal, which brings program resources, research, and account tools into one place for partner organizations, consolidating information that previously lived across multiple systems.
To learn more about Brand USA, visit TheBrandUSA.com.
About Brand USA
Brand USA is the nation’s destination marketing organization, dedicated to attracting legitimate international inbound travel to strengthen the U.S. economy, increase exports, create quality jobs, and promote community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a top global destination while providing current visa and entry information.
Over the past 13 years Brand USA has driven 11.3 million additional international visitors who spent $38.1 billion in the United States, leading to $82.9 billion in total economic impact and sustaining an average of more than 40,000 jobs each year. These efforts have generated nearly $11 billion in attributable tax receipts at the federal, state, and local levels.
