Brand USA Media Statement
FOR IMMEDIATE RELEASE
Media Contact:
Chris Heywood
Senior Vice President, Public Relations and Chief Communications Officer
Brand USA
+1 (917) 459-8844
[email protected]
[email protected]
“Today, newly elected Brand USA Board Chairman Todd Davidson announced that President and CEO Fred Dixon has made the decision to step down effective November 13, returning to NYC Tourism + Conventions as President and CEO.
We thank Fred for his extraordinary leadership over the past two-plus years and the significant momentum Brand USA has achieved during his tenure. We congratulate him on his return to NYC Tourism + Conventions and wish him continued success.
Brand USA’s mission to grow inbound travel to the United States has never been more important, and the organization enters this transition from a position of strength.
Fred will continue to lead Brand USA through November 13, ensuring continuity. The Board has full confidence in the depth and strength of Brand USA’s leadership team and is committed to a thoughtful, timely transition that keeps the organization focused on advancing its mission.
A search plan for Fred’s successor is already in development, and the Board will share details as they become available.”
About Brand USA
Brand USA is the nation’s destination marketing organization, dedicated to attracting legitimate international inbound travel to strengthen the U.S. economy, increase exports, create quality jobs, and promote community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a top global destination while providing current visa and entry information.
Over the past 13 years Brand USA has driven 11.3 million additional international visitors who spent $38.1 billion in the United States, leading to $82.9 billion in total economic impact and sustaining an average of more than 40,000 jobs each year. These efforts have generated nearly $11 billion in attributable tax receipts at the federal, state, and local levels.
