Brand USA works with media outlets to promote the entirety of the United States and offers a number of programs that provide partners opportunities to increase awareness and inspire travel to their destinations through the power and credibility of earned media coverage.
Leveraging its access to and relationships with journalists, plus its online newsroom platform and ongoing scheduling of visiting journalist familiarization tours, Brand USA promotes destinations and travel experiences in every state, the District of Columbia, and the five territories with extensive media coverage in both travel trade and consumer media, including broadcast, print and online.
Through this program, Brand USA proactively reaches out to influential travel writers to visit and write about the USA, as well as responds to requests from journalists seeking assistance to travel to and write about U.S. destinations and attractions. The Visiting Journalist Program is primarily focused on working with influential travel writers who write for media outlets (print, digital, and broadcast) that reach consumers. All journalists are fully vetted and pre-approved for participation in the program.
Journalists, bloggers, and other storytellers can use Brand USA as a one-stop resource for photos and videos depicting specific U.S. travel destinations or experiences.