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Optimized Audience Fall 2023 Campaign: Canada East

The Optimized Audience Campaign reaches travelers where they are and when they are planning travel via multiple touchpoints and leverages Brand USA’s proprietary audience of pre-qualified visitors across markets that is not available elsewhere.


This program provides measurable hotel booking data and insights across multiple sources. 

Program Benefits

  • Brand USA’s robust international media campaigns enable them to build audiences that create unique value for partners.
  • Using 1st party data creates an opportunity to target and retarget audiences that are proprietary to Brand USA and partners.
  • Reach audiences where they are, not where you think they are, across multiple touch-points.
  • Deepen understanding of the impact and behavior from those reached by our media efforts.
  • In preferred markets during key seasonal planning periods with relevant content and marketing messages.

Packages

Hilton - Campaign 1 Canada

  • Interactive Travel guide (ITG): Destination integration, eight (8) content highlights and images
  • Programmatic media: Eight (8) tiles in carousel units linking to Hilton’s content on Interactive Travel Guide, Est. 3,600,000 impressions.  
  • Native ad units linking to Hilton’s destination pages on Hilton.com, Est. 7,400,000 impressions. 
  • Facebook carousel: Eight (8) titles in total across two (2) Hilton dedicated Facebook carousel ad units – featuring 8 destinations, linking directly to Hilton’s destination pages on Hilton.com. 
  • Approximate Flighting 6-8 weeks. NOTE: Program details are subject to change.

Tier 1 - Canada East

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 2 inclusions of content + images.
  • PROGRAMMATIC MEDIA, 2 tiles in carousel units linking to destination content on Interactive Travel Guide, Est. 900K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 400K impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit linking to destination content on VisitTheUSA.com.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 900K co-branded display ad impressions driving traffic to destination specific responsive, custom landing page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Tier 1 State Coop - Canada East

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 450K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 225K impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit linking to destination content on VisitTheUSA.com.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 900K co-branded display ad impressions driving traffic to state sponsored partner specific responsive, custom landing page. Destination specific display ads will rotate at 50%.
  •  Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.


*2 partners max

Tier 2 - Canada East

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 450K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 275K impressions.
  • FACEBOOK CAROUSEL: One tile in ad unit linking to destination content on VisitTheUSA.com.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 400K co-branded display ad impressions driving traffic to destination specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Tier 3 - Canada East

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 400K impressions.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 225K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Text link placement on custom VistTheUSA.com landing page supported by overarching media campaign. Text link drives traffic to destination specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Tier 4 State-Coop - Canada East

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 1 inclusion of content + image.
  • NATIVE AD UNIT linking to destination content on VisitTheUSA.com, Est. 225K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Inclusion on state custom landing page supported by state media campaign. Inclusion link drives traffic to destination specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Travel South Canada Fall 2023 Campaign

Regional optimized audience campaign supporting Travel South and its member destinations.

Travel South Tier 1 New - Canada East

  • INTERACTIVE TRAVEL GUIDE (ITG): Partner integration, 3 inclusions of content + images.
  • PROGRAMMATIC MEDIA, 3 tiles in carousel units linking to destination content on Interactive Travel Guide, Est. 1.875M impressions.
  • NATIVE AD UNIT linking to destination content on TravelSouthUSA.com, Est. 700K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 900K co-branded display ad impressions driving traffic to destination specific responsive, custom landing page. Inclusion on TRAVELSOUTHUSA.COM custom landing page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Travel South Tier 1 Reactivation - Canada East

  • INTERACTIVE TRAVEL GUIDE (ITG): Re-activate FY2023 ITG content, 6 inclusions of content + images.
  • PROGRAMMATIC MEDIA, 6 tiles in carousel units linking to destination content on Interactive Travel Guide, Est. 3.75M impressions.
  • NATIVE AD UNIT linking to destination content on TravelSouthUSA.com, Est. 600K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 900K co-branded display ad impressions driving traffic to destination specific responsive, custom landing page. Inclusion on TRAVELSOUTHUSA.COM custom landing page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Travel South Tier 2 Reactivation - Canada East

  • INTERACTIVE TRAVEL GUIDE (ITG): Re-activate FY2023 ITG content, 3 inclusions of content + images.
  • PROGRAMMATIC MEDIA, 3 tiles in carousel unit linking to destination content on Interactive Travel Guide, Est. 1.875M impressions.
  • NATIVE AD UNIT linking to destination content on TravelSouthUSA.com, Est. 400K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: 400K co-branded display ad impressions driving traffic to destination specific hotel search page. Inclusion on TRAVELSOUTHUSA.COM custom landing page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Travel South Tier 3 New - Canada East

  • PROGRAMMATIC MEDIA, 2 tiles in carousel unit linking to destination content on TravelSouthUSA.com, Est. 1.25M impressions.
  • NATIVE AD UNIT linking to destination content on TravelSouthUSA.com, Est. 350K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Inclusion on state’s custom landing page supported by state media campaign. Inclusion drives traffic to destination specific hotel search page. Additional inclusion on TravelSouthUSA.com custom landing page and VISIT THE USA’s campaign landing page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Travel South Tier 3 Reactivation - Canada East

  • INTERACTIVE TRAVEL GUIDE (ITG): Re-activate FY2023 ITG content, 1 inclusion of content + image.
  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on Interactive Travel Guide, Est. 625K impressions.
  • NATIVE AD UNIT linking to destination content on TravelSouthUSA.com, Est. 300K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Inclusion on state’s custom landing page supported by state media campaign. Inclusion drives traffic to destination specific hotel search page. Additional inclusion on TravelSouthUSA.com custom landing page and VISIT THE USA’s campaign landing page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Travel South Tier 4 New - Canada East

  • PROGRAMMATIC MEDIA, 1 tile in carousel unit linking to destination content on TravelSouthUSA.com, Est. 625K impressions.
  • NATIVE AD UNIT linking to destination content on TravelSouthUSA.com, Est. 200K impressions.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Inclusion on state custom landing page supported by state media campaign. Inclusion drives traffic to destination specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.

Travel South Tier 4 Reactivation - Canada East

  • INTERACTIVE TRAVEL GUIDE (ITG): Re-activate FY2023 ITG content, 1 inclusion of content + image.
  • EXPEDIA ACTIVATION PARTNER MARKETING: Inclusion on state’s custom landing page supported by state media campaign. Inclusion drives traffic to destination specific hotel search page.
  • Approximate Flighting 6-8 weeks. NOTE: Program details subject to change.