Mexico Multi-Channel Winter 2023
Experience an extraordinary 3-to-1 value through Brand USA's Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked - generating real, measurable results.
Program Benefits
- Turnkey and cost-effective cross-channel marketing campaign across best-in-class print, social and digital media platforms
- Strategic activation through Expedia; includes destination booking results
- Campaigns include in-depth, partner-specific KPI and performance reporting
Packages
Despegar/Best Day Featured Partner
Brand USA partners received additional exposure in a brand campaign with promoted product on Despegar/ Best Day.
Mexico Multi-Channel Winter 2023 Tier 1
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 3 inclusions of content + images.
- Distribution, 3 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 2,000,000 impressions.
- FACEBOOK CAROUSEL:
- One tile in ad unit (placement 1 or 2).
- EXPEDIA ACTIVATION PARTNER MARKETING:
- 900,000 co-branded display ad impressions driving traffic to responsive, custom landing page with incorporated link to digital magazine.
- GOOGLE DISPLAY NETWORK:
- Ads linking to partner content on VTUSA.com
- Total clicks: 6,500.
Approximate Flighting 8-10 weeks
PLEASE NOTE: Program details subject to change.
Mexico Multi-Channel Winter 2023 Tier 1 Co-Op
Partner will receive a percentage of the following deliverables, according to level of participation.
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 3 inclusions of content + images.
- Distribution, 3 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 2,000,000 impressions.
- FACEBOOK CAROUSEL:
- One tile in ad unit (placement 1 or 2).
- EXPEDIA ACTIVATION PARTNER MARKETING:
- 900,000 co-branded display ad impressions driving traffic to responsive, custom landing page with incorporated link to digital magazine.
- GOOGLE DISPLAY NETWORK:
- Ads linking to partner content on VTUSA.com
- Total clicks: 6,500.
Approximate Flighting 8-10 weeks
PLEASE NOTE: Program details subject to change.
Mexico Multi-Channel Winter 2023 Tier 2
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 2 inclusions of content + images.
- Distribution, 2 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 1,000,000 impressions.
- FACEBOOK CAROUSEL:
- One tile in ad unit (placement 3, 4 or 5).
- EXPEDIA ACTIVATION PARTNER MARKETING:
- 415,000 co-branded display ad impressions driving traffic to hotel search page .
- GOOGLE DISPLAY NETWORK:
- Ads linking to partner content on VTUSA.com
- Total clicks: 3,250.
Approximate Flighting 8-10 weeks
PLEASE NOTE: Program details subject to change.
Mexico Multi-Channel Winter 2023 Tier 2 Co-Op
Partner will receive a percentage of the following deliverables, according to level of participation.
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 2 inclusions of content + images.
- Distribution, 2 tiles of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 1,000,000 impressions.
- FACEBOOK CAROUSEL:
- One tile in ad unit (placement 3, 4 or 5).
- EXPEDIA ACTIVATION PARTNER MARKETING:
- 415,000 co-branded display ad impressions driving traffic to hotel search page .
- GOOGLE DISPLAY NETWORK:
- Ads linking to partner content on VTUSA.com
- Total clicks: 3,250.
Approximate Flighting 8-10 weeks
PLEASE NOTE: Program details subject to change.
Mexico Multi-Channel Winter 2023 Tier 3
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 1 inclusion of content + image.
- Distribution, 1 tile of carousel unit via programmatic media drives to partner content on Interactive Travel Guide, 700,000 impressions.
- EXPEDIA ACTIVATION PARTNER MARKETING:
- Inclusion on VisitTheUSA landing page.
- GOOGLE DISPLAY NETWORK:
- Ads linking to partner content on VTUSA.com
- Total clicks: 1,625.
Approximate Flighting 8-10 weeks
PLEASE NOTE: Program details subject to change.
Mexico Multi-Channel Winter 2023 Tier 4 (State Co-op Partners Only)
- INTERACTIVE TRAVEL GUIDE:
- Partner integration, 1 inclusions of content + images.
- Distribution, partner benefits from State's media impressions
- EXPEDIA ACTIVATION PARTNER MARKETING:
- Inclusion on VisitTheUSA landing page.
- GOOGLE DISPLAY NETWORK:
- Ads linking to partner content on VTUSA.com, total clicks: 800.
Approximate Flighting 6-8 weeks
PLEASE NOTE: Program details subject to change.