A State for Every State of Mind Canada Inspiration Program FY27

Brand USA is leading a destination-focused paid media campaign that reminds Canadians of everything they love about the U.S., one destination at a time. Destination messaging sits at the center of the creative, shaped to live within Brand USA's A State for Every State of Mind concept so it carries consistent market presence and top-of-mind consideration. Brand USA will apply relevant prospective traveler segments, first-party audience insights, and paid media targeting signals to support efficient reach among the moveable Canadian audience.

Please contact your partner engagement representative for more information.