Consumer Media
Despegar Program FY27
Despegar is a leading Latin American travel technology company with more than 26 years of experience connecting travelers with flights, hotels, packages, and destination services across the region. Brand USA is partnering with Despegar in Mexico and Brazil to reach high-intent travelers through a customized media program that combines onsite placements, retargeting, Meta and Google media, and dedicated destination landing pages. The program is designed to move travelers from inspiration to consideration and conversion, while giving participating U.S. destinations visibility within one of Latin America’s most established travel platforms.
Program Benefits
- Direct Access to Travel-Ready LATAM Audiences: Reach travelers in Brazil and Mexico while they are actively searching, comparing, and planning trips across Despegar Group’s travel ecosystem. Campaigns appear in environments where users already show travel intent, creating a stronger path from destination exposure to trip consideration.
- Integrated Visibility Across the Travel Journey: The program combines site, search, social, video, landing page, and white-label placements to maintain visibility across multiple decision points. This keeps destinations visible and relevant as travelers move from early inspiration to lower-funnel planning and booking behavior.
- Reporting Connected to Travel Performance: Campaign reporting includes both media delivery and travel-related performance indicators. Metrics such as impressions, reach, clicks, CTR, passenger growth, revenue, ADR, length of stay, and booking behavior help evaluate campaign impact beyond awareness.