Consumer Media
How Did I End Up Here Program FY26
A content series that flips the script by starting with the ending point. Each episode opens with the traveler’s ultimate experience or "highlight," then retraces the journey day-by-day, unraveling how they arrived at that final destination.
Program Benefits
- Leverage access to Brand USA’s on-ground video production.
- Distribution across all markets in paid media rotation.
- Ability to customize video to highlight priority locations for featured US destinations.
- Access targeted audiences who are already showing intent to travel to the US. Targeting includes retargeting audiences who have previously engaged with Brand USA campaigns.