Consumer Media
Pave the Way FY26
Brand USA has developed a robust collection of video assets across seven states along Route 66. This production was for our new GoUSA TV show, Destination Route 66 created in celebration of the Route 66 Centennial in 2026.
These video assets are being utilized to create new engaging short form content in our Pave the Way campaign. This initiative blends road trip fun facts with stunning visuals to captivate and inspire audiences. The program encompasses both content creation and strategic media distribution.
Program Benefits
- Leverage high-quality video assets from the Destination Route 66 GoUSA TV production to create new snackable content designed to inspire potential travelers.
- Strategic content distribution available in 4 markets utilizing OLV, CTV, and Youtube.
- Ability to highlight engaging facts about Route 66 destinations to interact with and inspire audiences.
- Opportunity to promote Route 66 destination information surrounding the centennial celebration of the iconic route.
Packages
Pave the Way - Australia
Media: Trade Desk OLV + CTV, Youtube
Total estimated impressions: 1,750,000
Campaign length: 4 weeks
Pave the Way - Canada
Media: Trade Desk OLV + CTV, Youtube
Total estimated impressions: 2,100,000
Campaign length: 4 weeks
Pave the Way - India
Media: Trade Desk OLV + CTV, Youtube
Total estimated impressions: 6,000,000
Campaign length: 4 weeks
Pave the Way - UK
Media: Trade Desk OLV + CTV, Youtube
Total estimated impressions: 1,850,000
Campaign length: 4 weeks