Consumer Media
Hindustan Times FY27
HT Media is one of India’s leading media networks, with a strong presence across Hindustan Times and Mint, delivering scaled access to highly engaged audiences. This program uses a high-frequency, multi-channel mix of display, social amplification, and editorial content to reach travel audiences across key metro markets. Activity is designed to drive awareness at scale, increase engagement, and build sustained interest in travel to the USA.
Program Benefits
- Reach highly engaged audiences at scale through Hindustan Times, one of India’s leading English news platforms.
- Leverage editorial-led storytelling and branded content to build awareness and inspire travel consideration.
- Extend campaign reach through paid and boosted Facebook activity, complemented by organic Instagram Reels on Hindustan Times’ channels.
- Target high-value audiences across India’s top metro markets through geo-targeted digital display.