Consumer Media
American Originals FY26
For 250 years, America's greatest export hasn't been a product; it's been the culture created by its people.
Experience the places and meet the people who originated the styles, sounds, and tastes the world loves through American Originals.
Cinematic storytelling, captivating social content and engaging, thematic website content amplify America The Beautiful messaging.
Packages
Cinematic Original
Full creative strategy + development
5–6 min full-length documentary episode
(9) social videos for organic + paid distribution
Social shooter for additional assets
Photography library: (10) hero + (30) outtakes
Dedicated itinerary article
Full usage rights · in perpetuity
Media Amplification:
Upper Funnel:
- Online Video — full episode
- YouTube TrueView
Mid Funnel:
- Online Video — traffic driver
- Teads + Meta · Webcard / Carousel
Up to two markets
Social Original
(3) :15 vertical videos
(1) :60 vertical video
Assets featuring local hosts + experts
Native vertical (not horizontal cutdowns)
Full usage rights · in perpetuity
Media Amplification:
Upper Funnel:
- Meta (FB + IG)
- In-feed + Reels + Stories
Mid Funnel:
- TikTok
- In-feed Ads + Spark Ads
Up to two markets
Website Extension
- Thematic Article based on American Original story
- AI prompts inviting travelers from inspiration to active planning
- Native ad placements drive to American Originals Thematic Article
Media Amplification:
- Mid-Funnel: Native Ad placements
One market