Consumer Media
Social Short Form Video and Distribution Program FY26
Brand USA is producing high-quality, social-first content that aligns with its social strategy across its platforms.
Content creators will visit USA cities to showcase unique experiences seamlessly integrating into Brand USA’s established social content guidelines and style.
Program Benefits
- New in 2026, there are no geographical limitations, so featured destinations can highlight up to 20 points of interest (POI) statewide.
- Featured destinations have usage rights in perpetuity across paid and organic channels. Videos are available in the CrowdRiff platform 2-3 weeks after creator is in-destination.
- New, America The Beautiful campaign alignment with creative design and tone, delivering a unified shared voice.
- Curated paid media video campaign in-market timing aligns with Brand USA’s global marketing and media efforts to create greater impact.
Packages
Add-on: Argentina
Add on market to extend reach of video asset. Estimated 9.5M impressions.
Add-on: Brazil
Add on market to extend reach of video asset. Estimated 6M impressions.
Add-on: Canada
Add on market to extend reach of video asset. Media campaign to run on YouTube Shorts
Estimated 5M impressions.
Add-on: India
Add on market to extend reach of video asset.
Estimated 7.5M impressions
Add-on: Japan
Add on market to extend reach of video asset. Estimated 9M impressions.
Add-on: Mexico
Add on market to extend reach of video asset. Estimated 9M impressions.
Add-on: South Korea
Add on market to extend reach of video asset. Estimated 9.5M impressions.
Core - Brazil
1 :15s curated video
20 point of interest videos
1 organic social post on Meta & TikTok
Estimated 6M impressions
Core - Brazil + additional content
1 :15s curated video
40 point of interest videos
1 organic social post on Meta & TikTok
1 media campaign
Estimated 6M impressions
Core - India
1 :15s curated video
20 point of interest videos
1 organic social post on Meta
Estimated 7.5M impressions
Core - Japan
1 :15s curated video
20 point of interest videos
1 organic social post on Meta & TikTok
Estimated 9M impressions
Core - Mexico
1 :15s curated video
20 point of interest videos
1 organic social post on Meta & TikTok
Estimated 9M impressions
Core - South Korea
1 :15s curated video
20 point of interest videos
1 organic social post on Meta & TikTok
Estimated 9.5M impressions
Core: Argentina
1 :15s curated video
20 point of interest videos
1 organic social post on Meta & TikTok
Estimated 9.5M impressions