Consumer Media;Content & Distribution
The Telegraph FY27
Brand USA’s Telegraph program is a multi-platform, content-led partnership designed to inspire and influence high-value UK travelers through premium editorial storytelling and targeted distribution across The Telegraph’s print and digital channels. Leveraging The Telegraph’s scale of 20.9 million consumers and a Travel platform driving 120 million annual global page views, the program connects with an engaged audience actively planning travel, where the USA ranks as their #1 long-haul destination.
Program Benefits
- Telegraph readers are actively planning travel, with the USA ranking as their #1 long-haul destination and driving strong repeat intent.
- The Telegraph delivers scale with a 20.9M audience, reaching 45% of travelers who have recently visited the USA.
- Telegraph readers are high-value travelers, 19x more likely to spend £4K+ per trip and significantly over-index on premium experiences.
- Telegraph’s trusted editorial environment drives engagement, with users consuming 7 articles on average and spending +22% longer with content.