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Brand USA
Content & Distribution

The Times & The Sunday Times FY27

The Times and The Sunday Times reach 14.7 million UK adults monthly across print and digital, providing scaled access to a high-value, affluent audience. This program combines high-impact print advertorials with premium digital formats, including native content, targeted display, and social experiences, to deliver consistent, multi-channel exposure. With over 1 million readers actively engaging with weekly travel content, the environment is highly aligned to travel planning and inspiration. This integrated approach is designed to drive awareness and consideration of the USA among high-value UK travelers.

Program Benefits

  • The U.S. is the most popular long-haul destination outside of Europe among Times readers, with 27% actively considering it for a holiday.
  • Times readers are experienced U.S. visitors, averaging seven trips, with many exploring multiple destinations per visit—making them primed for deeper, repeat travel.
  • The audience spans a range of travel types, including couples, families, groups and solo travellers, enabling messaging to resonate across multiple trip motivations.
  • The Times and Sunday Times play a key role in holiday planning, with over half of readers considering destinations they feature as a primary source of inspiration.