USA Discovery Program
The USA Discovery Program is the USA’s official interactive online training tool for the travel trade industry, inspiring agents to get accredited as USA Specialists and to learn about destinations or travel experiences in the USA.
Work with Brand USA to create custom content, educating agents on diverse attractions, accommodations, natural wonders, and more.
Program Benefits
- Brand USA promotes the USA Discovery Program through market-specific incentives throughout the year.
- Brand USA integrates completion of USA Discovery Program badges for fams and MegaFams.
- Includes translation of content in all available languages.
Dates
Start Date:
End Date:
Ongoing
Markets
Australia
Brazil
China
France
Germany
India
Ireland
Italy
Mexico
New Zealand
South Korea
United Kingdom
Package Details
Build a Badge USA Discovery FY23
- Build a custom badge:
- Six brand new pages
- 1 overview page
- 4 content pages detailing product with up to 5 facts per page
- 1 quiz page resulting in bespoke specialist badge
- Destination social media links
- Promotion in monthly member newsletter
- Support in advertising on USA Discovery Program
- Option to run bespoke incentive program
- Site hosting fee
- Access to Google Analytics via Brand USA Reporting Portal
- Translations included
Yearly Reactivation USA Discovery FY23
Partner to select one of the options below:
Updates to Extra Learning Badge/Content would include:
- Update up to 150 words
- 5 photos (1 per page)
- Factually incorrect copy
- Site hosting fee
- Translations included
Updates to Location State Page* Content would include:
- Update up to 150 words
- 1 photo
- Factually incorrect copy
- Translations included
Promotional Offer Options include:
- Site hosting fee
- Up to four promotional posts (1 per quarter) in a market of your choosing. Posts do not have to be in the same market each quarter; OR,
- Run a completion incentive for one month in one selected market.
*For state partners only
Content Refresh USA Discovery Program FY23
- Update up to 250 words per page including quiz
- 5 photos (1 per page)
- Option to run bespoke incentive program
- Site hosting fee
- Access to Google Analytics via Brand USA Reporting Portal
- Translations included