USA Discovery Program
The USA Discovery Program is the USA’s official learning and sales resource program for global travel agents. This comprehensive platform includes deep training and a range of sales enablement tools to help agents retain knowledge, promote USA travel to their clients, create itineraries, and make bookings with targeted sales support.
Brand USA is creating custom B2B training content and educating agents on diverse attractions, accommodations, natural wonders and more.
The platform features bronze, silver, gold, and platinum-tiered achievements, welcome/onboarding, behavioral automation to maintain advisor engagement after training, and many more new features!
Program Benefits
- The USA Discovery Sales Companion app brings training and sales collateral to the agents. This inspires continual engagement rather than one–time training.
- Clear and concise global reporting through the Brand USA Partner Success Portal, including badge starts, badge completions, and badge returns.
- Every training module has extended life as a post-graduate resource. Module reconfigures after earning a badge, adding a table of contents and summary bullet points for agents to remember USA destinations and confidently share with clients.
- The new platform offers a better training experience, with a more inspired design and higher conversion rates with new behavioral automation “nudge” emails for increased graduate rates and further engagement.
Dates
Start Date:
End Date:
Ongoing
Markets
Australia
Brazil
Canada
China
Colombia
France
Germany
India
Italy
Mexico
New Zealand
South Korea
United Kingdom
Package Details
New Badge Bundle
- 5 pages total (maximum 500 words each plus Useful Facts) + 5 questions (multiple choice, true/false)
- Homepage with sidebar popup for weblinks to website, social, etc.
- 4 content pages with ‘Useful Facts/Did You Know’ slider (max 4. 45 words each) at the bottom of each page to break up the content.
- 2 inline images OR 1 inline image & 1 inline video per page to help engage Agents
Existing Badge Overhaul
- 2 inline images OR 1 inline image & 1 inline video per page to help engage Agents
- Imagery Swap and add 2 additional in-line images to the overview page 1 only.
- Copy and social media links to reflect new destination highlights (translated into all languages and optimized for web, iOS, and Android) Copy limit 250 words total. 50 Words per page.
- Updated RETAIN view of content for ongoing sales, and badge applies metallic tier status (Bronze, Silver, Gold, Platinum)
Existing Badge Refresh
- Imagery Swap and add 2 additional in-line images to the overview page 1 only.
- Copy and social media links to reflect new destination highlights (translated into all languages and optimized for web, iOS, and Android) Copy limit 250 words total. 50 Words per page.
- Updated RETAIN view of content for ongoing sales, and badge applies metallic tier status (Bronze, Silver, Gold, Platinum)