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USA Discovery Program

The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events & webinars, and peer to peer learning.

a screenshot of the USA Discovery website

Program Benefits

  • Brand USA promotes the USA Discovery Program through market-specific incentives throughout the year.
  • Brand USA integrates completion of USA Discovery Program badges for fams and MegaFams.
  • Program participation includes translation of content in all available languages — no need to select target markets.

Dates

Start Date:
End Date:
Opportunity Close : Ongoing

Opportunities Available

  • Unlimited

Markets

AU-flag-icon
Australia
BR-flag-icon
Brazil
CN-flag-icon
China
FR-flag-icon
France
DE-flag-icon
Germany
IN-flag-icon
India
IE-flag-icon
Ireland
IT-flag-icon
Italy
MX-flag-icon
Mexico
NZ-flag-icon
New Zealand
KR-flag-icon
South Korea
GB-flag-icon
United Kingdom

Package Details

Build a Badge

Build a custom badge:
  • Six brand new pages
    • 1 overview page
    • 4 content pages detailing product with up to 5 facts per page
    • 1 quiz page resulting in bespoke specialist badge
  • Partner social media links
  • Promotion in monthly member newsletter
  • Support in advertising on USA Discovery Program
  • Option to run bespoke incentive program
  • Site hosting fee
  • Access to Google Analytics via Brand USA Reporting Portal
  • Translations included

Required Annual Renewal

Partner to select one of the options below:

Updates to Extra Learning Badge/Content would include:

  • Update up to 150 words
  • 5 photos (1 per page)
  • Factually incorrect copy
  • Site hosting fee
  • Translations included


Updates to Location State Page* Content would include:

  • Update up to 150 words
  • 1 photo
  • Factually incorrect copy
  • Translations included


Promotional Offer Options include:

  • Site hosting fee
  • Up to four promotional posts (1 per quarter) in a market of your choosing. Posts do not have to be in the same market each quarter; OR,
  • Run a completion incentive for one month in one selected market.


*For state partners only

Content Refresh

  • Update up to 250 words per page including quiz
  • 5 photos (1 per page)
  • Option to run bespoke incentive program
  • Site hosting fee
  • Access to Google Analytics via Brand USA Reporting Portal
  • Translations included
Partner Engagement

Please reach out to your Brand USA Partner Engagement contact to learn more about how to participate in these programs

Allyson Carpenter Portrait
Cassady Bailey
Dianne Turner
Erin Setter
Maria Sheetz