USA Discovery Program
The USA Discovery Program is Brand USA’s official online agent training tool about the diverse destinations and experiences available in the USA to inspire and help the travel industry get accredited as USA Specialists. Agents learn geographical information on regions, as well as individual states and territories, to become a Regional Expert. Agents can then earn special badges as well as bespoke partner badges. Unique features of the program include MegaFam integration, live events & webinars, and peer to peer learning.
- Brand USA promotes the USA Discovery Program through market-specific incentives throughout the year.
- Brand USA integrates completion of USA Discovery Program badges for fams and MegaFams.
- Program participation includes translation of content in all available languages — no need to select target markets.